Having a good website for your business or service is vital in making sure potential customers have access to you. There are many elements to consider, from the technical, behind-the-scenes points, to how your website looks upon the first impression. Here are just a couple of points to consider when building a website and how you can tailor yours to reach as many people as possible.


With well over 1 billion websites on the internet, it is important to make yours accessible to the people to who it relates. Search engine optimization employs a number of techniques to make sure your website lands at the top of search engine results. Including keywords in your copy and writing interesting and relevant content can help with this, as can improving the crawl ability and indexability of your website. This includes keeping links up to date so that search engine bots can follow them and index your pages.

Translation Management

If you’re asking yourself, ‘What is translation management?’, the translation management definition is the process of translating your content and digital assets into different languages. This makes your work more accessible all over the world. Translation management also involves transcreation and localization. Localization is the use of regional and local terminology within a translation, which leads to transcreation, the ability to maintain the tone and message in an articleby using regional idioms, phrases, and mottos. This makes the content read as though it has been written by a local speaker, rather than a clunky, word-for-word translation.

Efficient Navigation

Your website needs to be easy to use, load quickly, and provide users with the information they need. A website that is easy to navigate may include clearly marked categories, a functioning search bar, and consistency in the style and placing of navigation. The time it takes for your website to load also impacts the user experience, as generally, the longer it takes to load, the less likely a user is to stay and wait. The ideal waittime is 2-3 seconds, with a huge percentage of shoppers preferring to shop elsewhere next time if a website takes too long to load.

Social Media Posts

Including links to your social media on your website, and vice versa can help generate traffic both ways and create a sense of community. Your business needs to be identifiable on the different platforms, so consistency is very important. Many people follow businesses and brands on social media, so it is important to make the most of these platforms and use them to their full potential. This can include advertising, competitions, images, stories, and content, as well as the opportunity to interact with followers and boost your customer service.


The way your site looks can keep people coming back for more. Balancing the visual side with the performance side of your website is vital in creating an efficient and enjoyable experience for your users. Investing in a good camera and editing software or employing a photographer can make a huge difference. Good product photography can be the difference between a sale or an abandoned basket, as your customers want to be able to see a high-quality image of what they are buying.