You can be the best of professionals and therefore the most expert of consultants, the most capable of the most qualified of entrepreneurs. Yet, until you cannot cut your own niche market, all this can be useless: the only skills, if nobody knows them, are not enough at all. For this reason, for some time now, I offer a specialist consultancy service for personal branding online. In this way I can help professionals to develop their unique value proposition, so as to be able to differentiate themselves from the competition and, finally, attract precious customers.
The central point of the development of its branding is, of course, the effective management of its Facebook page. And here, unfortunately, are often pains: it seems that there are not many people out there who really understand how to better manage their image on the social network par excellence. For this today, with this post, I want to summarize the main rules to follow to better manage a Facebook page, to do branding online and to promote your animation company.
To effectively manage a Facebook page (though) is neither easy nor immediate: the 7 basic rules
I’ll tell you right away: successfully managing a Facebook page bringing real benefits to your brand is not easy, let alone immediate. For this reason, in most cases, it is necessary to rely on professionals, able to support the entrepreneur, the company in the management of their image online.
1 – To do good branding, differentiated from others
Making branding means first of all differentiating and this also applies to Facebook. Many small companies, to manage their Facebook page, instead rely on the tactics of ‘me-too marketing’, which, however, consists, below, in calling out of the competition and become indistinguishable from others. To succeed you must instead do the exact opposite: do you want to have a competitive advantage? Stop imitating your competitors and start managing your Facebook page in a unique way!
2 – Make yourself useful, just keep your customers on your page
Why should your audience choose to “waste time” on your Facebook page? Why should users hijack 30 seconds, 1 minute, 5 minutes of their chaotic day on your posts? Simple: because your posts are useful. If they are useless, on the contrary, they have no reason to exist. Create posts that can give valuable information, which can change the day of your users, which can give birth to a smile, in short, that can do or give something.
3 – The first impression counts
Never underestimate the appearance of your Facebook page. Your profile photo, your cover photo and post images must be of high quality and – as for the first two – they must be updated often, while remaining always recognizable at first glance.
4 – Align your Facebook page with your branding strategy
Facebook should not be the only tool with which you make branding. At the same time, your activity on this channel must be consistent with those on other channels: your users’ experience must be unique, whatever the chosen point of contact!
5 – Be present, communication is bi-directional
Do you want your little audience to continue to follow your Facebook page? Then you yourself must be present first. Not only by publishing new content with a certain frequency, but also by responding quickly to user comments and questions. Facebook is not a mono directional channel!
6 – Study your audience
One might think that, to make branding, it is more than enough to know in detail oneself. Wrong: to enhance and promote your brand is also a duty to study its audience, its needs and its desires. And your Facebook page, from this point of view, is a real gold mine: do not miss any opportunity to better understand your audience.
7 – Use clear call to action
All your posts, all your movements on Facebook must have a very specific goal, and must therefore be constructed in such a way as to achieve it: you must never publish much to do so! Even your audience, very often, must be made aware of your goals. For this reason you must create clear call to action, which leaves no room for doubt. Are you sharing a new blog post on Facebook? So, in the introduction, explicitly invite readers to click on your post and share it!