Google My business (GMB) is a free tool from Google for businesses (local store, large organizations, workplace, etc.) to manage their online presence, across various platforms such as Google Search, Maps, Mobile Search, etc. By verifying your business on Google My business, you can help your customers to find your business online, give feedback, know about business timings, etc.
Benefits of Google My Business
- Manage your Business online
- Stay connected with your consumers
- Share business updates
- Get reviews
- Google map assistance
- Know your business insights
- Go mobile
Earlier Google My Business was called as Google Places. In this post, we are going to learn how to add or verify your business on Google My Business.
Google Pigeon Algorithm:
Google Pigeon Algorithm was released on 24 July 2014, as a part of Google’s Local Search Algorithm. This algorithm was updated with aim of ranking local listing (Google My Business Profile) in the search results (SERPS).
After this update, Google started to showcase Google Maps with the organic search results. The main purpose of this update is to benefit local business to dominate the local and mobile searches. To improve the quality of local searches, Google depends on various factors such as business name, location, Addresses, contact number, distances, reputation, followers, etc. It leads to the popularity of Google My Business and other local directories.
Google Local listing also called Google local 3 packs that appear at the top of search engine result page. To list your business on the local pack, you need to list your business on Google My Business and get verified. Check out how to list my business on Google.
Adding or Claiming your Business on Google My Business:
Confused about how to add my business on Google my business page? Follow these steps to make the process lot easier.
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- Sign in with your Google Account
Note: It is advised to get your business listed on Google Mu Business page using your personal mail id or company official ID. This will be helpful to retrieve your business from any possible complications.
Enter Your Business Name in the Search Box
Note: If your business is listed already, you can claim the business.
- Enter Your Business Details
As established business, you need to give most precise information. These details include
- Business Name
- Street Address
- Postal Code
- Main Business Phone
- Website URL
- Delivery Option (optional – based on your business)
Address: If the address is not selected, you can use Google Marker to point the business location.
Category: Category section is very important as Google will distinguish your business. You need to select a category that is precise to your business.
Tip: Business owner needs to be very consistent with Business Name, Address and Phone Number (NAP). The information you provide will be default business across the web. So be consistent.
- Authorize Your Business
- Once completing the above process, you need to authorize the business.
- Google will verify the business by sending verification PIN via Post Card to your business address.
- For some specified business, you can get verification PIN via text message, phone call, and email.
- It usually takes 1 to 2 weeks to reach you.
- Click verify later
- Verify Your Business
- Once receiving the code, you need to login to your Google My Business page
- Then, enter the verification code to activate your Google My Business Profile
Claiming Your Business on Google:
- If your business is listed already, you need to click on the business
- Click Next, you need to verify that you are the business owner
- Google will send postcard containing the verification Pin
Optimizing Google My Business Page:
Once creating the Google My Business Profile, it’s time to optimize your profile to dominate the local rankings.
- Business Name
- Profile Photo
- Contact Info
- Business Hours
- Business Introduction
- Store Code (if available)
Note: you need to make sure profile hit 100%.
Google custom URL:
Once optimizing the business profile, you will be eligible for Google Custom URL; it gives strong credibility to your business.
Custom URL for Business: https://plus.google.com/+HotelAjantaNewDelhi
Google My Business Ranking Factors:
Google local search results work differently from the Google Organic search result. It has a special ranking algorithm and ranking factors.
The main factors include
- Business Relevance
According to MOZ, ranking factors are determined based on
- My Business Signals
- Link Signals
- On-Page Signals
- Behavioral Signals
- Citation Signals
- Review Signals
- Social Signals
Setting up Google My Business is the first step to dominating local optimization. You need to keep your business profile active and engaged for higher ranking boost. Hope my article about list my business on Google will be useful. Find and Follow me @ Google+, Twitter & LinkedIn.
Image Source: Google Images